The Appian events and video team in marketing have a strong relationship, making it a powerful tool for creating, promoting, and capturing event content. This video is an example of one such deliverable created yearly for Appian’s premiere event in 2023. Five more videos were produced, featuring company experts who could market to their specific segments. The set was created using gels and existing lights to transform the lobby’s appearance and accentuate the Appian sculpture.
