As the head of the Time Trials program for the Washington DC Region SCCA, I’m responsible for marketing and recruitment. To boost social awareness, I created a quick social video for the program’s new Instagram and Facebook pages, aiming to capitalize on the growing follower base. The 2024 season has been the most popular to date, breaking numerous participation records across 11 events. This level of engagement hasn’t been seen since 2020, making it the most successful season since the program’s inception in 2008.
